Wednesday, May 20, 2009

Roll with it

One of the many quirks of Israeli advertising - aside from the eye blistering overuse of colour, blinking graphics, STARS! EVERYWHERE! and ensuring not a smidge of white space remains to give the brain a second's rest - is the door delivery.

By that I mean, every day we come home to find something new on a door. Usually it's an advertising magnet. Israelis love magnets. Most newer Israeli apartments have metal doors, which, as a result of Israelis' love of magnets, are usually decorated with said magnets. Forget seeing the actual colour of your 'fridge. We have magnets for everything, including the health care branches. Repair guys, pizza, taxis, even the kid down the street who dogwalks.

Occasionally we come home to knob hangers. Flyers hanging off our doorknobs, advertising everything and anything (in eye blistering colours, STARS!, boxes, and every font that comes with Word).

But today, today, we had a really useful advertisement outside our door. A lovely little box with a picture of a puppy on it. Inside the box? A brand new roll of toilet paper. How handy!

Except... I can't figure how it's supposed to stick to the fridge.

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